The strategic importance of brand positioning in the place brand

brand positioning  6 Build a brand positioning framework · Brand name: Start with the name of your brand or product · Target audience: Identify your core Brand positioning is the unique position that your brand occupies in people's minds

Brand positioning is a marketing strategy brands develop to establish the uniqueness of their brand and convey its value proposition It begins Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind This is achieved through the four Ps:

หลายคนมักจะเข้าใจผิดว่า Brand Positioning คือ Marketing Tactics ซึ่งในความจริงแล้วนั้น Marketing Tactics คือกลวิธีหรือลูกเล่นรูปแบบหนึ่ง เพื่อให้แบรนด์  Simply put, brand positioning should lay the foundation for your brand's identity, while the value proposition articulates the unique value and